How We Got Started

We didn’t just start a business—we built a lifestyle rooted in hip-hop, streetwear, and the culture that raised us. My husband, a graffiti artist with paint in his veins, brings raw, street-born creativity, while I channel the energy of urban life through the lens of my Hispanic heritage.

Together, with our two kids in the mix, we turn everyday moments into wearable art. The city is our canvas—its sounds, its stories, its rhythm. Every piece we create is driven by what we see, what we feel, and the music that moves us. This isn’t just clothing—it’s expression, it’s culture, it’s us.